2014 brought with it many food trends. We’ve seen the rise of the cronut, a croissant-doughnut hybrid pastry; the growth of Australian-Asian fusion cuisine; and returned to our roots with locally-sourced produce.
But 2015 is proving just as eventful. At the forefront of these trends is Australia’s increasing health consciousness and the subsequent upsurge in healthy food options. Stores specialising in organic and raw foods are popping up all around Australia, shedding light on healthier, fresher food and drink options.
BluePrint Cold Pressed Juice - Mike Mozart, Flickr
Which brings us to a wonderful concept known as cold-pressed juicing. It is a relatively new method of juicing that ensures delicious flavours without compromising nutritional value.
A conventional juicer uses spinning metal blades to crush the fruits and vegetables against a mesh to separate the juice from the flesh using centrifugal force. It’s the most common juicing method, but the heat generated from the spinning blades breaks down the enzymes and oxidises the nutrients in the raw product, thus removing a lot of the nutritional value from the end product.
Conventional juicer - Gabriel Amadeus, Flickr
Cold-pressed juicing, also known as mastication or slow juicing, crushes the raw produce into pulp to release the nutrients, and then presses the pulp through cotton fibre to extract the juice. This method doesn’t generate heat, or force air into the juice during the process, so you end up with a product that is more nutritious and will decay slower due to the lack of heat and oxygen.
Angel Juicer - Fritz, via Wikimedia Commons
David Dowd told news.com.au that he’d seen Australia’s health consciousness as a “prime business opportunity” and had taken this on board when founding Liquefy Juice Co..
“I think people have realised that looking good, to a large extent, also means feeling good,” Dowd told news.com.au. “That is a much better way to live your life than eating rubbish and drinking too much alcohol and living a sedentary lifestyle.”
The Brisbane-based retail chain currently has six stores across Brisbane, and more in the planning for the rest of Queensland. Liquefy Juice Co. prides itself in establishing Australia’s first retail cold-pressed juice and superfood outlet. Its stores serve and sell fresh juices, smoothies, and organic food and coffee around the clock, providing delicious, guilt-free products for its consumers.
Superfood salads and cold-pressed juices available at Liquefy stores
If you’re looking into juicing options at home, you can always purchase your own juicer. Huffington Post did a quick study of the differences a centrifugal juicer and a slow-juicer (also known as a masticating juicer) to determine their best applications.
They came to the conclusion that centrifugal juicers were a cheaper option for cooking or baking. Those serious about nutritional value and who don’t mind spending a little extra money are more likely to benefit from purchasing a slow juicer.